The coolest things we saw at the 2024 PGA Merchandise Show

Every January, the golf industry comes together at the annual PGA Show in to share new products, technology and ideas at a four-day exhibition in Orlando. This year, in its 71st year, the show included almost 1,000 brands displaying best and newest equipment, apparel, accessories from across the world. Our editors hit the convention floor—a space nearly 1 million square feet large—to find the best of the best at the PGA Show this year. Here are our favorites so far—and we'll be adding more products and brands as our editors finish walking the floor during the final day of the show on Friday.

Cap Patrol's Ham and Egg

You’re likely familiar with Cap Patrol, the algorithm-based software program that syncs with USGA data to help spot vanity handicaps. The company is now bringing its treasure trove of data to the betting space. Introducing Ham and Egg, which provides a centralized option for gambling on club events. Want to wager on your club championship? Now you can. With all the USGA data, Cap Patrol has access to everyone’s stats, so they can calculate fair odds based on golfers’ performance. Cap Patrol has even segmented it out to include Calcuttas, Most Birdies and Longest Drive bets. You don’t have to bank on Johnny keeping tabs by pad and paper any longer. If you’re one of the thousands of clubs signed up for Cap Patrol, you’ll now have access to not only betting on club events, but researching your buddies' likelihood to actually win. Let the needling commence. (Note: The product will be available in March.) –Stephen Hennessey

Sun Mountain Kube Bag

If you travel for golf at all, Sun Mountain’s Kube travel bag is one of the most utilitarian travel bags we have ever seen. A full-size travel bag (52 x 14 x 14 inches) with plenty of protection when unfolded, the Kube folds down to a highly manageable size that’s smaller than your carry-on luggage (9 x 13 x 14.5 inches). Still, it does not scrimp on the making sure your clubs arrive intact. The bag is constructed from durable, ballistic-style fabric in combination with plastic half-shells and dense foam padding to protect your sticks. -E. Michael Johnson

Canon MREAL

Canon has been dipping its toes into virtual reality applications of its world-class cameras for more than a decade. It now has a golf product that could change the way golfers work on their swings. The company showed off its MREAL system at the PGA Show—which features a virtual-reality headset and a swing model that has captured hundreds of data points from a lab in Japan. While wearing the headset, you can watch a professional golfer with a model swing take the club back in slow-mo, so you can mirror the swing on your own. The headset displays your swing arc side by side with the model, showing you how close your path and plane are to the model. The result? Canon is looking at a partner to further the golf product—to take this application to the masses. --S.H.

Gimme Golf Lab

Shawn Danielson is a physical therapist by trade, and he has invented an upgrade to a classic golf-course staple that might save your back. The Gimme Pro is meant to replace the classic shag bag that has been used by golfers for decades. Danielson’s invention is a compact device that folds up to fit into your golf bag, so you can take the device to a short-game facility. An extendable handle retracts out long enough so you can pick up balls having to bend over to pick up balls. The Gimme Pro holds 24 balls, and a simple click releases the golf balls back onto the ground. Danielson partnered with Thinh Tran, founder of the Transrover, a first of its kind hybrid push-cart-meets-golf-bag, to bring this to life. The result is something that could change the way golfers pick up their golf balls around the green—thanks to a physical therapist from North Dakota. –S.H

Birdiegirl

Avaialble in a variety of fun colors and patterns, these magnetic golf towels from are made by women-owned Birdiegirl. The Idaho-based brand was started in 2021 when the founder Lindzeen Barrera was frustrated by the lack of fun and giftable golf accessories for women. She launched the brand with a small collection of ballmarkers, which eventually evolved into a line of necklace ballmarkers and has since expanded into magnetic towels. -Brittany Romano

J.Lindeberg Team USA Olympic Golf Uniforms

Earlier this week J.Lindeberg released a first look at the uniforms Team USA will be wearing on the golf course later this year at the Olympics and had the pieces on display at their booth at the PGA Show. We’ll have to wait another five-plus months until we know the names of the men and women competing for the United States when golf is played in the 2024 Olympics in Paris, but we’re digging the mix of simple patriotic and bold Americana looks those players will have the opportunity to don and Le Golf National. -BR