Calling all whiskey lovers, Malbon and Bushmills just dropped landmark first spirits and golf style collaboration

It’s a love story for the generations: The oldest whiskey distillery in the world—granted a license in 1608—blended with golf fashion’s prodigal youngling, to create a marriage of groundbreaking tastemakers. For each brand, this partnership marks a first: For Bushmills Irish Whiskey, this is the company’s first trip to the golf apparel space; and for Malbon, this is the first time taking its signature Buckets logo to a spirits icon (though they have waded into the beverage space before with brands like Coca-Cola and Budweiser). The result is a six-piece capsule, which includes two hats, two T-shirts, and one crewneck, plus the highly anticipated leather flask that doubles as a tee holder and can be conveniently attached to a golf bag for easy access. All pieces are intended to amplify the good times; the friendships (and drinks) enjoyed on the course were the main inspiration behind the limited edition collaboration.

In terms of style, the capsule sees the laid back, California-cool street style accents that Malbon does so well infused with Bushmills’ historied, old-school (but not old-fashioned) confidence and expertise. The restrained color palette of white and black with hints of Bushmills’ cerulean and gold is classic and smooth, going down as easy as the whiskey itself.

The collection is the latest addition in the growing trend of unique partnerships between golf and food/drink that seek to capitalize on the sport’s growing fanbase, continuing to skew younger and broader as more people find themselves in the sport, in part thanks to the visibility such partnerships offer.

“Just as we at Malbon are always looking to push the envelope when it comes to golf apparel, Bushmills has also been doing their own thing in the whiskey space since 1608,” Stephen Malbon said. “It’s with that spirit in mind that we created this collection for anyone who charts their own course, on or off the green.”